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Why does influencer marketing work?

02:24

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November 5, 2021

Influencers are unique yet approachable. But is that enough to win over followers and advertisers alike? What’s the secret behind influencer marketing?

Skip next section Similar stories from Global issues

Similar stories from Global issues

Fighting for more diversity at Wikipedia

There's not enough content about women, or by women on Wikipedia––it is too male-heavy.
Digital WorldSeptember 2, 202201:47 min

Digital technology is programmed for men

Nine out of 10 software designers are men. Digital features that women value are often ignored.
Digital WorldSeptember 2, 202201:46 min
Skip next section More on Digital World from around the world

More on Digital World from around the world

Where is Europe in the global AI race?

Can Europe catch up the US and China on the artificial intelligence front?
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From diapers in the US election campaign, migrants allegedly eating pets and crickets in chocolate — none of this happened this year. Here are DW's picks of the strangest fakes from 2024.
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Bans, scams and demands: The future of tech — Shift

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Skip next section DW's Top Story

DW's Top Story

Azerbaijan minister suggests 'weapon' hit crashed plane

Transport Minister Rashan Nabiyev said "the aircraft was hit by something" and the "type of weapon" will be determined.
CatastropheDecember 27, 2024

Azerbaijan claims 'weapon' downed passenger jet

CatastropheDecember 27, 202402:43 min

Azerbaijan Airlines plane crash: Is Russia responsible?

PoliticsDecember 27, 2024
Skip next section More stories from DW

More stories from DW

Africa

Mozambique's major cities paralyzed by post-election unrest

Mozambique's major cities paralyzed by post-election unrest

PoliticsDecember 27, 2024
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Asia

South Korea impeaches acting president, extending upheaval

South Korea impeaches acting president, extending upheaval

PoliticsDecember 27, 2024
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Germany

Broken infrastructure delays shipping on vital German river

Broken infrastructure delays shipping on vital German river

BusinessDecember 27, 202402:14 min
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Europe

Who is Georgia's president, Salome Zourabichvili?

Who is Georgia's president, Salome Zourabichvili?

PoliticsDecember 27, 2024
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Middle East

Israel plans to expand Golan Heights settlements

Israel plans to expand Golan Heights settlements

ConflictsDecember 26, 202402:53 min
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North America

NASA probe survives record-breaking close approach to sun

NASA probe survives record-breaking close approach to sun

ScienceDecember 27, 2024
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Latin America

Panama: Protesters say 'enemy' Trump must leave canal alone

Panama: Protesters say 'enemy' Trump must leave canal alone

PoliticsDecember 25, 2024
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