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Why Europe is missing out on Apple's new AI Siri

10:00

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Ole Alsaker
September 13, 2026

Europeans are missing out on Apple's new AI-powered Siri. At the heart of the dispute is a broader question: How should Europe balance competition and consumer choice with the rollout of powerful new AI features?

Apple's new AI-powered Siri is not coming to Europe for now, highlighting a broader clash over how tightly tech giants can control their platforms.

At the center of the dispute is the EU's Digital Markets Act, which is designed to promote competition and consumer choice.

Digital regulation expert Alexandre de Streel and tech journalist Jacob Parry examine the standoff and what the dispute means for AI, privacy, competition and millions of iPhone users. 

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