Chinese beer is finding more and more fans in Pakistan. Residents say the beer's high alcohol content and attractive packaging are drawing new consumers.
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Chinese beer is taking off in Pakistan after a company set up a beer plant a few years ago in the western province of Balochistan. The plant supplies beer to large parts of the province, along with the southern province of Sindh and the commercial hub of Karachi. Fans say the colorful packaging, availability and high alcohol content is attracting locals to try the beer.
Muhammad Zaman Khan, the director-general of Excise and Taxation South Balochistan, told DW that the Chinese company, Hui Coastal Brewery and Distillery Limited, applied for the plant in 2016 and was granted a license in 2018.
The company started production last year, with a capacity of 65,000 to 100,000 liters (17,171 to 26,417 gallons) daily.
Khan said the company had initially targeted Chinese people working on the China Pakistan Economic Corridor projects, but began selling to local retailers as well.
The company has introduced three types of beer, with each can holding 500 milliliters (around a pint), said Asif Hasan, who lives in Hub, the city where the factory is located. The variations include Hungchi Special Brew, Hungchi Amber Lager and Hui Cheng.
A growing market
Hasan said he has a group of 25 friends and that all of them have tried the beer. "Since the establishment of the plant, I have tasted it more than 100 times," he added.
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Meanwhile, a Karachi-based Hindu alcohol seller told DW that the Chinese beer is becoming more popular among middle and elite classes.
Consumers see different reasons behind the popularity of Chinese beer. Saami Ibrahim, a resident of Karachi's Malir area, said the higher alcohol percentage of 5-8% is attracting people. "I had just two cans and I felt as if I was drunk," Ibrahim told DW.
Akhter Baloch, a resident of Hub, Balochistan, agreed. The high percentage is especially attractive for those who try it for the first time and really want to feel drunk, he told DW. Baloch also believes that the bright colors of the can could be attracting people to try the beer. The fact that it is being produced by foreigners could also be influencing people to purchase the beer, he added.
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Difficulty accessing alcohol
Buying and consuming alcohol is not easy in the Islamic republic, where it is officially banned for Muslims. Most alcohol consumers buy it from Christian, Hindu and other non-Muslim sellers who are allowed to buy and sell alcohol. Because of this, alcohol is sometimes difficult to access, but many residents of Balochistan and Sindh say Chinese beer is more easily available.
Yousuf Faryadi Baloch, a resident of Gwadar, a port city of Balochistan, said the three Chinese brands of beer are readily available across the province.
Liquor production in Pakistan is monopolized by a few companies, but with the arrival of the Chinese, it is expected that competition will increase. Khan revealed that Hui Coastal Brewery only produces beer, but has a license to distill other alcoholic beverages as well depending on market demand.
It's International Beer Day!
On Friday, the world celebrates International Beer Day! It's the perfect opportunity to shine a light on Germany's legendary beer culture, Beer Purity Law, corner pubs and much more. Prost!
Image: picture-alliance/dpa/S. Pieknik
Spoilt for choice
Germany is a beer country — and that's a fact. Using only four ingredients as per the 1516 German Beer Purity Law (water, hops, barley, yeast), German brewers have managed to create over 5,500 brands of beer. And that number is growing — a new beer is released on the market every week. But Germany manages quantity as well as quality: No other European country produces more beer.
Image: picture-alliance/dpa/W. Kumm
You can always have a beer
When it comes to drinking alcohol, whether at an office party, during intermission at the theater, or just relaxing — as pictured here in Berlin's Görlitzer Park — beer is always an appropriate choice in Germany, as it can be consumed legally in public.
Image: picture-alliance/dpa/A. Hein
Traditional festivals are a must
Funfair stalls, brass bands and "Schlager" music are the ingredients of a traditional German festival, which can be a challenge to get through unless you consume plenty of beer! For such occasions, regional breweries often create a festival beer. The best known of these is probably the Oktoberfest beer, which is made especially for the festival in Munich and served in one-liter Bavarian beer mugs.
Image: picture-alliance/dpa/F. Hörhager
Football and beer: A winning combination
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Image: picture-alliance/dpa/T. Hase
Beer can be bought round the clock
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Image: picture-alliance/dpa/M. Kusch
The corner pub: A temple of German beer
Berlin's corner pubs, like the Willi Mangler in the Schönefeld district, are a part of German beer history. They have also become something of a cult. The combination of stuffy air, no-nonsense food and a crowd of regular bar flies is what makes them so charming. Tourists rarely venture here, but local residents often come to enjoy an after-work beer.
Image: picture-alliance/dpa/S. Kahnert
Beer gardens: Fun in the sun
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Image: Deutscher Brauer-Bund e.V.
Bavaria: Cradle of the Beer Purity Law
In Bavaria, where the German Beer Purity Law was adopted in 1516, beer has been an established part of life for centuries. Today, Bavaria has more than 600 breweries, more than in any other state in Germany. During the Middle Ages the breweries were firmly in the grip of the monasteries. Some of these still exist, the oldest being Weltenburg Abbey on the Danube.
Image: Kloster Weltenburg
Craft beer: Modern brewing techniques
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Image: picture-alliance/dpa/F. Rumpenhorst
How it's done: Beer brewing seminars
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Image: picture-alliance/dpa/M. Hitij
Once in the right glass: Cheers!
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