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SocietyAfrica

Why millennials are turning to traditional matchmaking

02:19

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Damilola Ayo Adekoya
August 25, 2026

Young adults describe today’s dating scene as transactional, filled with cheating, broken trust and endless app swipes. A growing number are asking professional matchmakers for a compatible, long‑term partner.

In a world where relationships are often described as transactional, many young people are questioning whether dating apps, social media, and casual connections are really leading to meaningful love. This video explores the challenges of trust, commitment, and compatibility in today's dating scene, while looking at the growing return of traditional matchmaking and family-assisted introductions.

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