In Paris’ Montmartre district, tourists seek the iconic French beret—often labeled "Made in France." But many of the hats are cheap imitations from China. At Maison Laulhere in Oloron-Sainte-Marie, authentic berets have been handcrafted for nearly a century. Workers like Marie-Helene Prat preserve traditional techniques passed down through generations. Now, French manufacturers aim to protect the term "Beret Basque" to defend their work against low-quality imports.