Women getting ripped off: In Germany, pink razors cost more
December 20, 2017
A new study shows that women often pay more for goods and services than men in Europe's biggest economy. Though unofficial, the "pink tax" has worked its way into many different parts of daily life.
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From razor blades and haircuts to girls' toys, women regularly pay more for items and especially services that are nearly identical to those for men but marketed differently, a German watchdog announced Tuesday.
In the country's largest such study to date, the federal anti-discrimination agency (ADS) singled out hairdressers and dry cleaners as the worst offenders. Overall the researchers found that the price gap was found in less than 4 percent of all products, but 50 percent of gender-specific consumer services.
Christine Lüders, the head of Germany's federal anti-discrimination agency, nonetheless reiterated that "if a person is charged more purely based on their gender, then in principle this violates the law against discrimination."
Fact Check: Women in creative industries
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Pink is the new gold
The agency compared the prices of nearly 1,700 products that targeted a specific gender — often simply by using the colors pink or blue — but were otherwise very similar.
Among the examples of the so-called "pink tax" was a pink pack of four razor blade refills sold by the discount supermarket chain Aldi for €4.49 ($5.30), while the blue "for men" version cost €3.89.
On the Toys 'R' Us website, a Disney space hopper branded with the princesses from "Frozen" carried a price tag of €8.99, compared to €7.98 for the "Cars" version aimed at boys.
This latest study is likely to leave women seeing red in a country where they already earn on average about a fifth less than their male co-workers, which is well above the EU average of around 16 percent less.
The same service?
Service providers fared worse than goods, with women "paying significantly more than men" to have their clothes dry-cleaned or their hair done. The study found that around 89 percent of hairdressers and 32 percent of launderers inflated costs for women for similarly labor-intensive tasks.
Dry-cleaning a women's blouse cost on average €1.80 more than the cost for cleaning a men's shirt.
And a woman with short hair paid on average €12.50 more for a haircut than a man, even if the same amount of time and effort went into the job. Lüders pointed to the example set by Austria, where hairdressers have already switched to gender-neutral pricing.
In the end, the ADS hopes to make consumers more aware of the discrepancies and called for closer monitoring of arbitrary gender price mark-ups in the future.
Famous feminists and the struggle for equality
Olympe de Gouges, Sojourner Truth and Judith Butler: A look at women who've fought for equality.
Image: Rowohlt Verlag
Olympe de Gouges (1748-1793)
The French revolutionary was a pioneer in the struggle for women's rights. In 1791, Olympe de Gouges wrote a "Declaration of the Rights of Woman and the Female Citizen" in response to the 1789 declaration of human and civil rights, which didn't take women into account. In her text, she wrote that women are born free and are equal to men in all of their rights.
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Sojourner Truth (1797-1883)
Activist Sojourner Truth made a connection between the rights of slaves in the United States and those of women. She campaigned for both the abolition of slavery and women's suffrage. Her speech "And ain't I a woman?" which she held at a women's rights convention in Ohio in 1851, went down in the history books.
Image: picture-alliance/Everett Collection
Louise Otto-Peters (1819-1895)
Louise Otto-Peters is considered the founder of the German women's rights movement. In 1843, she became famous for saying, "The participation of women in the interests of the state is not a right, but a duty." Otto-Peters co-founded Germany's first feminist organization, the Allgemeiner Deutscher Frauenverein, in 1865.
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Hedwig Dohm (1831-1919)
In 1874, she wrote "The Scientific Emancipation of Women." Hedwig Dohm called for women's suffrage and unrestricted access to universities, making her a radical pioneer of the German feminist movement. According to her motto "Human rights know no gender," Dohm demanded equality across the board.
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Emily Davison (1872-1913)
British sufragette Emily Davison was arrested eight times. The activist sometimes resorted to violent protests in her campaign for women's rights. She was a member of the Women's Social and Political Union, which was founded in 1903. Its motto was, "Deeds, not words." Ultimately, Davison died a martyr. In an effort to draw attention to her cause during a horse race, she was trampled to death.
Simone de Beauvoir's 1949 work "The Second Sex" is a milestone of feminist literature. In it, she famously wrote, "One is not born, but rather becomes, a woman." Well ahead of her time, she was among the first to assert the thesis that gender is not a biological fact.
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Betty Friedan (1921-2006)
In her work "The Feminine Mystique," Betty Friedan criticized the reduction of women to mothers and housewives. It was published in 1963 and she became an activist in the American feminist movement. In 1966, she and 27 other women founded the National Organization for Women. She would go on to spend her life fighting for gender equality.
Image: picture alliance/dpa/AP Photo
Alice Schwarzer (*1942)
In fall 1975, Alice Schwarzer released her book "The Little Difference and Its Huge Consequences," in which she analyzes sex as a power play between men and women. It became a bestseller, making Schwarzer the best-known and most divisive feminist in Germany. She has been publishing "Emma" since 1977.
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Judith Butler (*1956)
The deconstruction of gender is the central theme of Judith Butler's work "Gender Trouble" from 1990. Her thesis is that both our learned gender and our biological sex are socially construed and our gender identity is a performance. The American philosopher became a pioneer of feminist theory in the 1990s.
Image: European Graduate School
Mozn Hassan (*1979)
Mozn Hassan and her organization Nazra for Feminist Studies have fought for women's rights in Egypt since 2007. During the Arab Spring, Nazra made sure that sexual harassment became a statutory offense. In 2016, the feminist activist Hassan received the Right Livelihood Award — also known as the Alternative Nobel Prize — for her work.
Image: Right Livelihood Award/M. Mohie
Laurie Penny (*1986)
Laurie Penny of Britain is considered one of the most significant feminists of our time. Her works "Meat Market" and "Unspeakable Things" criticize the sexualization and sexual suppression of women and the idea of romantic love. Penny works as a columnist and journalist for "The Guardian," "the Independent," "New Statesman" and others.
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Margarete Stokowski (*1986)
She is also known as the "German Laurie Penny." Margarete Stokowski's debut book "Untenrum frei" ("Free down below") discusses power, mechanisms of sexual suppression, gender roles assigned be society and how small freedoms relate to larger liberties. The "Spiegel" columnist's main thesis is that we can't be free at the top if we're not free down below — and vice versa.