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中國市場監管部門「盯上」蘋果

2013年3月29日
A customer tries out an iPhone 5 smartphone at an Apple Store in Shanghai, China, 14 December 2012. Sales of the iPhone 5 have commenced in China on Friday (14 December 2012) with subdued crowds on hand, numbers minimized by the presale of nearly 400,000 phones in the weeks leading up to the launch. Due to a local electronics import tax, the iPhone 5 costs more in China than in other Pacific Rim countries, the 16GB version retails for $850, as opposed to $721 in Hong Kong. China is an area of great interest for Apple. This week finally sees the launch of the iPhone 5 after numerous regulatory issues, and the iPad mini began sales last week. Overall, China contributes 15 percent of Apples revenue, according to figures from the last fiscal year. pixel
Symbolbild China Mobiltelefon圖片來源: picture-alliance/dpa

北京
美國IT業巨頭蘋果將成為中國市場管理部門重點監控的對象。據中國媒體報導,國家工商行政管理總局呼籲將蘋果的消費者服務政策置於更嚴格的監督之下。工商行政管理總局要求有關部門加強市場監管,保護消費者權益。尤其要加強對蘋果不公平合同條款的監督。在中國央視3-15消費者權益日的特別節目中,蘋果的售後服務受到批評,被指對消費者態度「傲慢」。蘋果在上周發布的一份聲明中表示,該公司尊重中國消費者,公司在全球統一保修規定的基礎上,還根據中國法規進行了特殊調整。

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